Download PDF Design for Motion: Fundamentals and Techniques of Motion Design
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Design for Motion: Fundamentals and Techniques of Motion Design
Download PDF Design for Motion: Fundamentals and Techniques of Motion Design
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Review
"Austin is one of the first to identify and put down on paper a tangible, in-depth account of a new field that has quickly emerged within the design genre. For years, even professionals in the industry have had trouble giving it a title. Not only does Austin give it a name, but he also captures the essence of the field in a way that both young designers and professionals can appreciate. With words and pictures, he shares the process and explains in detail the knowledge base required for the field. He even questions industry leaders to qualify his process, making it a perfect balance of the academic and professional worlds." - Erin Sarofsky, Executive Creative Director, Sarofsky
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About the Author
Austin Shaw is a full-time Professor of motion media design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City. For the past 12 years, Austin has worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1, and as a Creative Director, Designer, and Animator for companies such as Superfad, Digital Kitchen, Brand New School, and Curious Pictures.
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Product details
Paperback: 356 pages
Publisher: Routledge; 1 edition (December 10, 2015)
Language: English
ISBN-10: 1138812099
ISBN-13: 978-1138812093
Product Dimensions:
12 x 1 x 9 inches
Shipping Weight: 3 pounds (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
29 customer reviews
Amazon Best Sellers Rank:
#312,428 in Books (See Top 100 in Books)
Well, I put off buying this book for a long time. Mainly due to some 5-star comments that were placed so close together that it was obvious that they were added for the author to drive up his sales. I personally hate that. That being said, I bought it and thought it was very helpful for a budding motion designer to get familiar with the industry jargon and tips on techniques from the industry leaders. Word of caution, the book is definitely NOT a step by step guide to help you create the cool creations in this book (...thus only 4 stars). It's mostly opinions from industry folk along with client screen shots. And of course tips from the author on what he did in the thought process to create what he did.I was considering returning it but there are a lot of highlightable tips throughout. So, I will read it again to see what more I can gain from it.
If you know nothing about motion graphics, get this book. If you know something about motion graphics, get this book. If you think you know everything about motion graphics, get this book. It is not a technical guide and will not make you a master at Cinema 4D or After Effects, rather it is a book about motion-based design theory. It is packed full of industry advice and artistic philosophy from industry veterans and serves as an excellent reference to kick-start your conceptualization process. This book is not the be-all, end-all of books related to motion design; the descriptions are simply adequate and the majority of the text deals with artistic theory. However, it is a curation of some of the best work and ideas created working professionals; it is simply priceless.
As described
Just finished reading this book. Bought it last year.Disappointing to see a scathing review on this one and I am going to try to break it down for newer buyers. Saying the book doesn't 'teach' or 'simply brings up topics' seems quite un-informed and clearly someone who hasn't faced a real client in the industry.What needs to be said first is that in any creative field - 90% is self learning. There will be no book out there which will give you a step by step guide or teach you how to do it. This is not a tutorial book or a step by step guide book. The internet is filled with those and another book isn't needed for the same. On the contrary, it delves into design principles, rules, techniques, conventions, etc. (so that you can learn to break them) It tells you do's and dont's. Imagine it as a printed mentor. The author has tried to put his years of experience into words.This is a great primer for anyone who wants to delve into motion design. It goes through real projects, real work - student+professional. It helps pique the readers' interest on this vast but fairly new subject. And the author has ideally divided it into sections to channel those interests and build something out of it/understand them better.Worth every dollar.
This book is really nice. It not only contains a lot of knowledges about design aspects for motion graphics but it also has interviews about all the professionals in this industry. The interviews are the most valuable part of this book. It’s easy to find a book which has some tutorials about programs like photoshop and illustration or talks about only design principles but it’s hard to find a book which has all collection about professionals’s view like this book. I love seeing how the directors in this book approach their design and develop a concept. Also, the style frames inside the book are amazing source of inspiration. I would highly recommend this book if you are interested in working in motion graphic field.
Good primer for any student of motion design looking for a real world look into the creative side of making and getting work.
Design for Motion provides a great introduction to the process of design thinking for motion graphics. This book focuses mainly on the creation of styleframes, design boards, and process books, while still covering many other aspects of motion graphics. Inside you will find real world examples, plenty of student work, and input from top industry designers and directors like Patrick Clair, GMUNK, Erin Sarofsky, Daniel Oeffinger, Danny Yount.What also makes this book standout is its ability to be used by students and educators alike (and of course, active creative folk of any type). Included are a series of creative briefs that can be used to practice the techniques covered in the text. Take them seriously too, many of the student examples came from very similar briefs, and as you will see they yielded some impressive results.Take aways:- Great introduction to motion design principles and industry know-how- Covers wide variety of subjects within motion design (terms, process, pitches, design boards, styleframes, etc.)- Filled with student and industry examples- Interviews with many industry leaders- Built in "projects" for those serious about developing these skills
This is a great book. Accompanied by the professor that wrote, it's just the perfect combination. You should get it if you're into motion graphics, it makes learning fun.
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